You say you want a (brand) revolution? 5 steps for creating “disruption”
Disruption has become a popular buzzword, but what does it really mean in a brand context? And how can a brand truly “disrupt” without trying too hard—or becoming at risk of presenting a phony persona that doesn’t match actual consumer experiences? The term Disruptive Marketing was advanced by author Geffrey Colon, who wrote a book…
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