THE BLOG

Disruption has become a popular buzzword, but what does it really mean in a brand context?  And how can a brand truly “disrupt” without trying too hard—or becoming at risk of presenting a phony persona that doesn’t match actual consumer experiences? The term Disruptive Marketing was advanced by author Geffrey Colon, who wrote a book…

It’s a concept that’s received a great deal of attention and chatter in recent years.  The question of “me” versus “us” when it comes to brand loyalty and choice.  Which is more powerful?  Individualism and distinct identity in consumer shopping behavior?  Or, the validation of joining in the shared experience of a so-called “affinity circle”…a…

The term “brand echo” isn’t just our agency’s nomenclature—it’s an entire philosophy toward building a successful brand footprint for your business, product, cause or venture.  At its root, creating a brand echo is all about developing a unique brand statement that’s both distinctive and powerful—one that becomes uniquely recognized, meaningful, and deeply impactful to intended audiences.  This brand statement—because…