Accella Performance Materials

Website Development

A picture tells a 1,000 words.

A robust website design—coupled with smart, well-crafted content—can speak volumes to attract, educate and influence key audience targets. In 2017, BrandEcho was tasked by Accella Performance Materials, a half billion dollar player in the sustainable chemicals marketplace, to create a comprehensive corporate website for the growing conglomerate. While Accella held a dominant segment of the polymer-polyurethane systems space, the company was a relatively new entrant to the marketplace.


An Online Hub for a Growing Corporate Brand

Having grown through a series of strategic acquisitions of niche polyurethane developers and manufacturers over a relatively short period of time, Accella needed to develop a cohesive brand voice and leadership position within the industry. The creation of a “gateway” corporate web destination helped to accomplish this goal. The BrandEcho team was commissioned to develop a multi-tiered website to serve as a portal to Accella’s many business units and brand entities.

The agency oversaw strategic direction, copywriting and design to deliver a highly impactful online core web offering for the brand that conveyed all key pillars of the Accella mission through rich imagery, competitive messaging, and video. The new website launched in spring 2017, subsequently playing an integral role in helping to ready the brand for acquisition by corporate giant, Carlisle Companies.


A Marquee Web Destination Helped Prepare the Brand for Sale to Carlisle Companies