CASE STUDY:
ACCELLA TYRFIL™
Marketing Communications
Increasing awareness for an
eco-friendly tire fill alternative.
For operators of heavy industrial-commercial vehicles, an on-the-job tire flat can bring a busy construction site to an unexpected halt—creating hassles and budget headaches for project managers. For the past nearly 50 years, BrandEcho client Accella Tire Fill Systems has offered an eco-friendly polymer tire fill alternative with the opportunity to revolutionize driver and equipment safety by preventing unwanted tire flats for those in the building and related fields.
Making Tire Fill Flatproofing Ubiquitous in the Industry
The agency was retained in 2016 to provide multi-level marketing communications support to promote Accella’s signature TyrFil™ line. At the onset of the engagement, the company had a limited press relations program and online footprint. BrandEcho created an ongoing media outreach program, comprehensive social marketing strategy, and blog campaign to quickly grow awareness.
The results over a two-year period were substantial. Organic and paid social media spiked traffic to the brand’s website, and press placements quadrupled. Additionally, an ongoing thought leadership campaign, which included relations with leading industry associations and a top occupational safety expert (coupled with a series of contributed articles from company management in the key trade publications) helped to bolster Accella’s reputation within its highly competitive category.
Integrated Press Campaign Put a Spotlight on the Workplace Dangers of
“Whole Body Vibration”
IN YOUR INDUSTRY