Bullet Liner

Trade Show Support

Red hot rev.

Americans love their cars, trucks and ATVs—and the automotive sealant marketplace offers a great way for entrepreneurs to tap into a growing enthusiast niche. BrandEcho was retained in 2016 by Bullet Liner, the elastomer automotive and truck bed liner manufacturer, to lead an integrated public relations, marketing and social media program.

bullet liner
bullet liner
bullet liner

Building Awareness for a Legacy Brand

As part of the engagement, the agency supported the brand—a pioneer in the protective coatings marketplace—at its largest trade show, the mega SEMA Show serving the automotive aftermarket. BrandEcho orchestrated a full media relations program; secured marquee coverage in the show periodical, trade press and local news outlets; managed creative collateral development; organized an in-booth consumer contest and prize redemption program; directed social media for the show; and provided brand messaging, event staffing, and strategic counsel.

The trade show was a huge success for the company, which signed up a record number of new dealers—helping the Bullet Liner brand to solidify its presence in a growing and competitive sector, while generating positive buzz in the marketplace. The array of marketing materials developed for the show became the basis for ongoing collateral used year-round to promote the brand. Bullet Liner is now considered to be a definitive leader in the elastomer protective coatings space.

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An Integrated Promotional Campaign Was Executed to Drive In-Booth Trade Show Traffic