GREAT AMERICAN DEALS
The agency helped Great American Deals to shape a compelling story around the power of the hyperlocal buying trend. Our charge was to help the company merely lay the right foundation: develop messaging, craft key written materials and kickstart the early phases of a flourishing News Bureau. BrandEcho worked closely with company founders, including Pat Sajak, to use effective “story mapping” techniques to articulate potential story themes and marketing persona targets. The scope of projects also included social media support, website augmentation, sales sheet development, trade show creative, and creation of a strategic support “toolkit” for new franchisees to assist them in implementing their own communications templates across regional operations.