CASE STUDY:
MainSource Global
Brand Identity
An integrated brand comes to life.
The ability to present and sell a cohesive brand story is an essential part of the marketing spectrum. BrandEcho specializes in creative sales presentation and collateral development—and in 2015, the agency was retained to develop a new website presence and sales piece for client MainSource Global. MainSource was an overseas import/exporter and outsourcing consultancy, with a relatively low brand presence at the time of engagement. The company managed end-to-end production and distribution for emerging brands such as King Coconut, Jungle Acai’, Venice Bakery and others.
Original Logo and Creative Identity Development
To more effectively tell their story and develop a brand-consistent tool for presentations, the team created a comprehensive sales deck for multi-use marketing—interviewing the company principal to develop a story that would resonate with potential customers, strategic partners and investors alike. The agency also created business cards and designed a complementary new brand logo to present a complete integrated marketing identity and color schematic for the organization.
This campaign is just one more example of how a cohesive brand “look and feel” can help an organization to be more effectively received before key audiences. This type of identity building can help virtual unknown brands to breakthrough and present a polished, professional presentation. For MainSource, the campaign was designed to help the company with its outsourcing arrangements for already established brands such as the following (MainSource client partner King Coconut), as well as other well-known international brand names.
A Streamlined Corporate Website Showcased the Company’s Service Offerings for the International Marketplace
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