CASE STUDY:

SHOPULAR

Thought Leadership

Expert voices.

Authority figures can lend unique credibility to a story or product—and a program designed to help mobile shopping app Shopular put a credible “face” behind its emerging brand was no exception. To build a strong luminary position in the retail space, the Shopular executive team tasked BrandEcho to pursue high-level trade, consumer and business press coverage to further boost the growing success of its on-the-go shopping platform.

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Building a Thought Leader Platform

To bolster visibility for the brand’s leadership, the agency orchestrated an “available for comment” campaign, in which Shopular’s marketing team served as expert sources for reporters writing about mobile retail seasonal trends. As part of the initiative, BrandEcho ghost wrote a series of industry opinion editorials for the company CEO about anticipated holiday sales projections and the impact of mobile-driven shopping for outlets such as TechCrunch, VentureBeat, Internet Retailer and Chain Store Age.

Resulting coverage for this effort, along with an ongoing news announcement strategy, helped garner visibility in the multi-millions. Specific additional feature placements included Miami Herald, Consumers Digest, Consumer Reports, Fox News, Splash, Mobile Commerce Daily, eMarketer, Mobile Marketing News, Silicon Review, Racked, and Supermarket News.

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Articles by Shopular’s Founder and CEO Were Placed in Multiple Industry Periodicals

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