CASE STUDY:
SHOPULAR
SEASONAL PUBLICITY
Shopping. For some, it’s a passion—for others, it’s an art.
For BrandEcho client Shopular, the smart phone app that keeps subscribers geo-tuned into great offers and sale deals, it was a category-changing opportunity. Entering a cluttered retail environment, Shopular needed a tactical communications and awareness-building program that would leverage the seasonal retail buying spike, while also promoting thematic marketing initiatives to grow brand engagement.
Holiday Shopping Goes Mobile!
In 2015, BrandEcho formulated a multi-tiered media relations and online strategy centered around growing interest in mobile shopping during the summer, Back to School, and holiday sales seasons. Through a series of tiered campaigns including a “Holiday Shopping Goes Mobile!” initiative, the agency garnered extensive press interest and engagement that helped Shopular to stake a dominate claim in the mobile shopping arena.
Tactics included infographics to generate interest and sharing on social platforms; a matte article to reach non-metro communities; various consumer surveys that purveyed attitudes and behavior involving mobile shopping; and feature press outreach, such as the below holiday teaser campaign. The results grabbed headlines, moving the needle for the growing brand. Shopular was featured in a segment on NBC’s “Today Show,” and other high profile press hits followed to help lay the foundation for the brand’s eventual acquisition by online retail powerhouse Ebates.com.
Shopular Was Featured on NBC’s “Today Show” in a Mobile Shopping Apps Story
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