CASE STUDY:

Smithsonian Institution + National Veterans Network

Non-Profit Media Relations

Saluting brave Americans.

For Japanese Americans soldiers who bravely served during World War II, perhaps the most poignant fight of all has been the one to preserve their historical legacy. In collaboration with the Smithsonian Institution, National Veterans Network, a non-profit coalition honoring Japanese-American World War II veterans of the famous 100th Infantry, wanted to promote the launch of a nationwide touring museum exhibition.

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Congressional Gold Medal Tour

The tour showcased the U.S. Congressional Gold Medal that had been awarded to the veteran honorees, catalyzing a national movement to create a lasting positive legacy for these brave and often forgotten heroes. The supporting national media relations initiative, orchestrated by BrandEcho, included promotion of the initial museum exhibition launch at the National World War II Museum in New Orleans; interviews with veterans and their families; promotion of the interactive and social media component of the exhibition; and accompanying local market publicity for various tour stops across the U.S.

Press coverage was extensive and impressive—and included an Associated Press exclusive feature, as well as coverage in the Boston Globe, ABC National News, The Oregonian, Los Angeles Times, Houston Chronicle, Pasadena Star News, Honolulu Star Advertiser, Fresno Bee, Seattle Times, Daily Breeze, NPR, several local market television news stations (which aired hometown veteran profiles), and many other prominent outlets.

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Honorees Were Remembered for Their Bravery by Media across the U.S.

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