Truly effective digital marketing is dramatically more than just driving good text and image-based social content. Artificial intelligence. Contextual content. Hyperlocalization. They all combine to support a live online experience. It’s a five-screen world—and campaigns involving each communications touch point can be fine-tuned to generate powerful, multi-dimensional, multi-platform conversations. These conversations can empower your brand to connect with the right audiences at the right time, and push out your fresh brand identity in a truly disruptive way.
A sample of our capabilities:
PR + SOCIAL
At this intersection, neither discipline resides in a vacuum. What happens in the Public Relations realm impacts the social channel dialog, and vice versa. The online conversation develops and bolsters the brand/customer relationship. Ongoing PR helps get the conversation started. Great listening and collaborative engagement with key targets help brands to unlock the full potential of an ongoing conversation that improves loyalty and sales.
WHAT THEY'RE SAYING
Client: Accella TyrFil™, 90-day campaign duration
Amplify the Conversation
BrandEcho combines the power of social media marketing with the creation of customized channel content designed to tap the lifestyle interests and indices of our clients’ key targets.
Social media moves at lightning speed. To be successful, it’s essential for brands to also move nimbly and use strong insights to orchestrate campaigns and initiatives in real time designed to meet intended goals—within budget and on time.
Cera Ruby, Social Media Manager